- Become the provider of choice for Spine Care services by integrating spine care services into a coordinated model that provides accessibility and delivers on quality.
- Drive measurable results through a proven approach to improving care, increasing financial margin and growing volume for Spine Care services.
- Avoid costly missteps and accelerate your time to market through a team of experts who provide on-site expertise and guidance to clinical and operational leaders.
The Spine Care program is delivered over a six to nine month period. Accelero’s team of experts will be on-site to develop the plan, guide the implementation and deliver the results.
Develop Program Structure
An effective program structure is essential to getting work done and achieving goals. It means having the right people in the room with the right information to make decisions. Accelero works with the hospital and physicians to define the right structure for each program. Keys to an effective program structure include:
- Commitment from the hospital leaders
- Involvement of physicians in decisions.
- Assignment of program coordinator.
- Development of operations teams.
Integrate Spine Care Services
Spine care patients may seek treatment at a number of providers in a variety of settings. An integrated spine care program must be coordinated and deliver care at the right time and destination to optimize care and maximize resources. Integration of key spine care services include:
- Primary care.
- Pain management.
- Orthopaedic.
- Neurosurgical.
- Rehabilitation.
- Imaging/diagnostics.
Coordinate the Patient Care Experience
A coordinated patient experience is paramount in developing a competitive spine care program. In Accelero’s experience, immediate access to customized care throughout the entire continuum of care is essential. Keys to developing a differentiated patient experience include:
- Referral algorithms.
- Patient education.
- Patient navigator.
- Pre and Post-operative care coordination.
- Patient amenities and giveaways.
- Discharge planning.
Balance the Performance Goals
A disciplined program must simultaneously balance goals in three areas: patient care, financial margin and volume. Progress and results are tracked and reported in each of these three areas using Accelero’s OrthoVal® service line intelligence tool.
Improve and Promote Patient Outcomes
A balanced approach to patient outcomes is essential to improve care, increase margins and grow volume. Accelero works with hospitals and physicians to evaluate their patient outcomes, make improvements, and promote the results to the community and referral sources. Key areas of focus include:
- Customer service.
- Operational outcomes.
- Clinical outcomes.
- Functional outcomes.
Growing Volume Through Marketing
Branding and marketing plays a key role in creating distinction and growing the business. Accelero works directly with your team to develop an aggressive marketing strategy and plan that fits within budget and human resource controls. Key areas of focus include:
- Complete market assessment to define the brand positioning and messaging for the practice based on market and competitive forces.
- Detailed market analysis to identify the community and referral source targets that yield the greatest volume opportunity.
- High impact marketing strategy and plan that effectively communicates the messages to the market targets.
- Comprehensive Marketing Tool Kit to support branding and marketing efforts.