Branding and marketing plays a key role in creating a market-leading Orthopedic program. Accelero works directly with your team to develop an aggressive marketing strategy and plan that fits within your budget and human resource controls. Key areas of focus include:
We conduct a complete market assessment to define the unique value proposition for your program, develop a brand identity complete with a market positioning strategy and messaging, and identify advertising opportunities.
Referral Source Integration
Part of the market assessment is a detailed analysis of referral source targets necessary to drive a higher flow of patients to your facility. We provide this framework and provide the messaging and plan to increase referral volume.
Public and Community Relations
The marketing plan includes a comprehensive tool kit of tactical marketing materials and channels to effectively communicate the value and unique qualities of your program.